AI as part of a product
AI functions can be added to a marketplace when they help people complete useful work faster or better.
AI integration & software development
AI is powerful when it is used for the right reason.
We integrate AI functionality into existing products at the customer's request. We use AI when it helps work get done faster or better, and when it delivers meaningful added value. In 2027, AI is extraordinarily powerful when it is used correctly—but it is not a magic wand.
Use AI with purpose
Keep human review
Protect project focus
People close the deal
AI inside the products we build
The CRM makes the point especially clear.
We can integrate AI into marketplaces, CRMs, registers and regulatory software at the customer's request. The CRM is a particularly clear example: AI can help with parts of the work, but it cannot close a deal. Only a person can do that.
Support the work around a deal
AI can assist the people working through a deal. The person—not the AI—still closes it.
Use AI where it adds real value
AI belongs in a product when it makes a meaningful difference to how well or quickly the work gets done.
AI is not “I do nothing”
You still have to read and correct the output.
Many people confuse AI with “I do not have to do anything.” You still have to read the text the AI produces and correct it. AI can help Elon and help us reach our goals faster, better, more securely and at lower cost. A car is not built by AI alone, and neither is a Tesla.
Move toward the goal
AI can help people achieve the goals they have chosen faster, better, more securely and at lower cost.
Read what the AI has produced
People still need to read and correct AI-generated text.
Close the deal
AI does not close the deal. A person does.
Keep focus in software development
AI can build a lot. That does not mean we should start everything.
AI is one of the biggest forces in software development today. But there is a major trap: losing focus. If we start a new project every day, we lose focus and may end up completing nothing. AI can help with building and development; focus is still needed to bring a project through to completion.
Choose the goal
Know what we are trying to achieve.
Use AI for that goal
Apply AI when it helps us reach the chosen goal faster, better, more securely or at lower cost.
Keep focus
Do not start one new project after another and lose sight of what needs to be finished.
Complete the work
Use AI to help bring the work to a result; do not confuse the ability to generate with the discipline to finish.
Development and the deal are different things
Building the product is one thing. Selling it is another.
Producing and developing the product is one thing. Closing the deal is another. The deal still has to be sold by a person, not by AI.
AI integration
Use AI to help reach a clear goal.
We integrate AI into existing products at the customer's request, when it helps work get done faster or better and delivers meaningful added value.